Travel market observers confirm that leisure travel is still a top priority, despite the economic downturn.
Head of Travel at PriceWaterhouseCoopers, Malcolm Preston, said: “The information we have shows that the UK consumer is still set on escaping the recession depression and refusing to sacrifice their holidays.”
A YouGov survey for holiday company Carnival UK confirms that more than three quarters of people plan to spend at least as much, if not more, on their holiday this year. Almost half would go without designer clothes, latest gadgets or evenings out to make sure they could pay for a holiday. Unsurprisingly, value for money was the most important factor when choosing a holiday.
Skyscanner’s own statistics show a year on year growth of 50%, confirming that demand for travel is high.
“Travel continues to be important to consumers, as a well as a necessity for many businesses,” said Skyscanner’s Barry Smith. “The real difference created by the economic situation is that there is an increased emphasis on finding the cheapest flights possible, which is one of the reasons why more and more users are searching for flights on Skyscanner.”