More people are booking flights to Latvia after it was revealed that the number of Brits visiting the country had risen to more than ten times the amount recorded in 2003.
Statistics from the Office for National Statistics (ONS) have shown that 50,000 trips were taken to the Baltic country in 2007, which is a marked increase from 2003's figure of 4,000.
Elsewhere, Slovakia saw a rise in British visitors from 4,000 to 43,000, while Poland saw the number of UK visitors rise from 49,000 to 402,000.
Commenting on the figures, an ONS statement said: "The rise in visits to the new EU member states is part of a general increase in holiday trips abroad by UK residents in recent decades.
"The statistics show that UK holidaymakers made a record 45.4 million holiday trips abroad in 2007, an increase of 56 per cent since 1997."
It was also revealed that Brits spent £32.3 billion on their foreign holidays in 2007, which is more than eight times the figure recorded in 1971.
Part of Latvia's appeal is its warm, sunny climate during the summer, which is influenced by the Baltic Sea.