Holidaygoers are becoming "more adventurous" with their destination choices, according to Group Leisure magazine.
This is particularly prevalent among groups of travellers taking flights to destinations with particular interests in mind, such as sporting or social.
Recent research by Cater Allan Private Bank found that there has been a shift in the type of holiday destination Britons opt to travel to.
A survey revealed that 63 per cent of British travellers would prefer to take long haul flights, while more than one quarter (26 per cent) would like to explore somewhere off the beaten track.
Popular holiday choices include safari, favourite among one in ten travellers and mountain holidays, which attracted the interest of 22 per cent of respondents.
According to Rob Yandell, managing editor and publisher of Group Leisure Magazine, there is a growing interest in exciting worldwide destinations.
He said: "The world is a smaller place and the options are vast.
"People are just looking for more adventure and quality at a very reasonable price."
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