Sam Poullain, Skyscanner’s Football Expert commented: “Ukraine currently attracts more than 20m visitors each year with most coming from Eastern Europe. However, our data shows that by holding a major sporting event such as Euro 2012, a country can attract people from all over the world as it did for Germany and South Africa in the last few years. With airlines offering flights to Kiev from just £100 return, it’s no wonder Brits are now heading over.”
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