The Marketing team liaises closely with the Search, Sales & Business Development, and Market Development teams, as well as a number of external partners, to build the Skyscanner brand around the world.
Some of the key tasks include
- Keeping abreast of the latest developments in the news and reacting accordingly
- Writing and releasing press releases
- Writing and publishing features for the website and ‘Airmail’ newsletter
- Designing creatives for use on and off the site
- Analysing the success of email, social and PR campaigns
- Engaging with fans on social networks
- Ensuring all Skyscanner messaging and design is on-brand
- Planning longer term PR strategies across all markets
