Our goal is to provide high quality insight using the large volumes of data generated by the site and other data sources. Examples across the business include:
- PR: analysis to support press releases and infographics, see our latest here
- Product: analysis to understand how the site is used and the impact of new features using A/B testing
- Marketing: analysis to support and optimise marketing campaigns using a number of channels including mobile and social media
- Finance: KPI reports to track and analyse key business metrics reported to CxO and Board level
To do this our analysts work closely with the business units to understand requirements and deliver analysis, supported by our team of BI developers who ensure we have the required data and tools available. The team has a blend of skills ranging from BI development to web analytics, machine learning to data visualisation and we promote the use of innovative approaches to evolve the value we deliver to the business.