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Advantage Rent a Car, like a phoenix from the ashes, has given itself a brand new name and a brand new lease of life. Now known as Firefly, this social media savvy car hire site offers a range of great deals on car hire in Spain, France, Italy and Switzerland as well as recently branching out with a US site. News of Firefly's deals are frequently broadcasted via Twitter and also on their various country Facebook pages.

Designed primarily for holiday travel, Firefly offers discount rates on holiday car hire in many of the top European destinations. In Spain these include, Malaga, Alicante, Seville, Valencia while in Italy; Rome, Milan, Catania, Bologna, Caglian and Pisa. In France Toulouse, Bordeaux, Paris and Marseilles are the tops spots that Firefly have deemed the most popular with their rental customers. Geneva is currently the only location in Switzerland, but undoubtedly the most fashionable.

Firefly boast a wide range of vehicles ideal for every holiday type, from MPV's to fit families of 7 to natty two doors and hatchbacks for couples and single travellers touring Europe. Firefly's friendly rental team are always on hand to discuss customer's rental requirements while their website tips and suggestions provide some handy travel, sightseeing and driving tips as well as advice on what questions to ask yourself before hiring a car; for example what terrain you plan to drive across, the amount of luggage you need to take and what kind of vehicle you enjoy driving! There is also a step-by-step guide for first time car hirers, so they can know what to expect from the process.

With unlimited mileage, 24hour on the road assistance, excellent online 'looking and booking' facility plus unlimited mileage, not to mention baby seat hire and other optional extras, Firefly are taking off in the European online car hire market.

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