Turkey? Mince pies? That John Lewis advert. What's Christmas all about?
You may remember that this special time of year is meant to be a celebration of the birth of a child who got brought gifts by three brainy geezers from far away. Come the big day, kids across the land will be ripping open a pile of presents… which they’ll be bored with by Boxing Day. But some children are not so lucky.
THANKS TO THE EFFORTS OF THE CHARITY TEAM, Skyscanner is doing its bit to help those children for whom this is not a happy time of year. This Christmas, we are supporting local radio station Forth One in their seasonal charity campaign, Mission Christmas, which is raising money for Cash for Kids. This is a charity that helps children who are disadvantaged through poverty, and who are sick or disabled, to live life to the full and realise their individual potential.
Skyscanner staff donated items which volunteers from both our Glasgow and Edinburgh offices gave up their time to sort into gifts for different age groups. The gifts will be sent to children in need, both in our local community and all around Europe.
The Social Marketing team has also been helping out with its 12 Days of Christmas campaign on Facebook. Social Marketing Executive, Southern Europe, Filippo Curria explains:
“For each of the 12 days we are putting a post on our Facebook page with one of our lovely team (plus volunteers from elsewhere) dressed up as Santa or an elf, and ask people to vote on one of two gifts – like a board game versus a Lego set. We buy the one with the most ‘likes’ and donate it to Cash for Kids. We’re running a similar campaign working with local charities in six other European markets: Italy, Spain, France, Germany, The Netherlands and Russia. We’re only doing it for 10 days because they don’t have 'The 12 Days of Christmas' in these other markets!”
So why are the notoriously cool Social team allowing themselves to be photographed dressed up as elves? Filippo says:
“Our objective on Facebook is to engage our community - people who are already fans of Skyscanner - so they appreciate what we’re doing. But we’re not doing this for advertising – the posts are not being sponsored or anything or like that. Really, for me, I want to do something nice for the kids, especially at Christmas".